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Orangepeel Creative Juice

First Floor Studio,

1A Birmingham Road,


Isle of Wight.

PO31 7BH

orange peel creative juice
  • Steve Porter Transport

  • Brand Identity

Steve Porter Transport Group Brand Identity

Steve Porter Transport Group is an Isle of Wight based freight company. They’ve been delivering locally and across the UK and Channel Islands for over 20 years.

We were asked to update their brand as it hadn’t really changed since their inception. There was one stipulation that we had to work around in the logo redesign. They had used a series of green lines as part of their original branding and felt that these needed to remain as a key component!

This gave us an interesting challenge, but after several nips and tucks we eventually settled with a distinctive icon that finished off the two green lines. The device adds a dynamic banner style finial that is also symbolic of a road.

  • Steve Porter Transport stationery design

    The new branding was carried across all stationery design, including invoices, consignment notes and delivery notes.

  • Steve Porter transport livery design

    A very visible element of the Steve Porter brand is there large fleet of vans and lorries. A key consideration
    when working on the re-design of the logo was the livery application to a variety of vehicles and trailers.