Steve Porter Transport Group Brand Identity
Steve Porter Transport Group is an Isle of Wight based freight company. They’ve been delivering locally and across the UK and Channel Islands for over 20 years.
We were asked to update their brand as it hadn’t really changed since their inception. There was one stipulation that we had to work around in the logo redesign. They had used a series of green lines as part of their original branding and felt that these needed to remain as a key component!
This gave us an interesting challenge, but after several nips and tucks we eventually settled with a distinctive icon that finished off the two green lines. The device adds a dynamic banner style finial that is also symbolic of a road.