Liz Earle John Lewis Christmas Packaging
Along with Liz Earle’s own Christmas boxes, we also had to look at a range of carefully selected kits to be sold exclusively within John Lewis stores.
When selling within their own controlled environment, be it store or mail order, the method of packaging Liz Earle products was much more discreet, but within a big store environment, competing against a huge variety of similar products, the packaging had to work harder.
For the first time in Liz Earle history we had to develop bespoke window boxes to ensure that the contents of each gift were clearly visible, but all the time maintaining the Liz Earle brand ethos. The Bespoke tartan design is printed and embossed on the box to mimic ribbon. As with all Liz Earle gift boxes, the signature blue is applied as a specially mixed colour to ensure consistency across the range.