How does your garden grow?
Equifax empowers businesses and consumers with information they can trust.
To promote their business database management services we produced a two tier mailing. The first was to deliver a beautiful miniature rose to a select target audience of businesses. The rose came branded and packaged, with a simple care instruction tag, highlighting not only how to look after the rose, but also how Equifax can help you care for your business database.
The second mailing was this 12 page 210 x 210mm square capability brochure that covers the Equifax service offering and credentials. Each spread uses the analogy of taking care of a garden being like taking care of your database. If left untended it will get out of control. However, if cared for your business will reap the rewards.