Ecoisland Green Deal Advertising Campaign
The Green Deal is a nationwide government initiative designed to encourage a more sustainable way of living. Our headline to the Ecoisland Green Deal advertising campaign was to introduce Ecoisland as the doorway to the Green Deal on the Isle of Wight. We wanted to create an image that would suggest a lovely warm home and give a welcoming appeal. It was on a cold winters night whilst walking home through Cowes and seeing the light shining through front doors, giving off that lovely warm. welcoming glow, that gave us the idea of the door with stained glass. The flower graphic was a perfect icon for Ecoisland and would work great given a stained glass treatment.
We needed to produce a generic full page press advert that could then be updated on a weekly basis to highlight different updates to the scheme. This was supported with a variety of small teaser style adverts and online banner adverts, carrying the simple call to action and styled using the stained glass theme. Aswell as an A5 leaflet that was delivered across the Isle of Wight, carrying all of the key information and application form.